In my opinion, I think that AI is taking a very prominent place in marketing, potentially affecting job opportunities in the near future. However, the marketing and communication field is also very human-designed. Without the help of a human brain that truly understands how others may think and how to catch people’s attention, AI would go nowhere, especially because of the constant changes in trends that influence average behavior and purchasing decisions.

ChatGPT 3.5’s opinion on how AI will be used in marketing and communication:

“AI is already transforming marketing and communication, and its role will only continue to expand in the coming years. Here’s how I see AI being used and evolving in these fields:

1. Personalization at Scale

AI excels at analyzing large datasets to create highly personalized marketing experiences. From product recommendations to tailored email campaigns, AI will increasingly be used to deliver individualized content to millions of users simultaneously. AI algorithms will analyze browsing behavior, purchase history, and engagement patterns to predict customer needs and deliver relevant content in real-time.

2. Content Creation and Curation

AI-powered tools like natural language generation (NLG) and image/video generation will be increasingly used to automate content creation. This includes creating social media posts, blog articles, ad copy, and even video content. AI tools can help marketers by suggesting content ideas, optimizing SEO, or automating routine tasks like resizing images for different platforms.

3. Predictive Analytics and Decision-Making

AI’s ability to forecast trends and predict customer behaviors based on historical data will become crucial for strategic decision-making. AI can analyze patterns across various channels and provide insights on the best times to launch campaigns, the likelihood of customer churn, or which products are likely to sell more during specific periods.

4. Chatbots and Conversational AI

AI-driven chatbots and voice assistants will continue to improve customer engagement and support. They’ll handle routine inquiries, lead generation, and even customer complaints. As natural language processing (NLP) improves, conversational AI will become more sophisticated, delivering human-like interactions across platforms.

5. Programmatic Advertising

AI is revolutionizing digital advertising by automating the buying and placement of ads in real time. Programmatic advertising uses AI to analyze user data and determine the most relevant ads to show to specific audiences. AI can adjust bids on advertising auctions, optimize ad placements, and even personalize ad creatives for different users, ensuring marketers get the most out of their budgets.

6. Sentiment Analysis and Social Listening

AI will play a bigger role in monitoring brand reputation through social media and online conversations. AI tools can perform sentiment analysis, determining how customers feel about a brand or product based on their online comments. This helps marketers identify trends, manage crises, and understand customer feedback in real-time.

7. Augmented and Virtual Reality

AI will also enhance immersive technologies like augmented reality (AR) and virtual reality (VR) in marketing. From virtual try-ons in e-commerce to interactive 3D experiences, AI will be used to tailor these experiences to individual preferences and behavior patterns, offering more personalized and engaging customer experiences.

8. Enhanced Customer Journey Mapping

AI can map out detailed customer journeys by analyzing user behavior across various touchpoints. This helps marketers understand the paths customers take before making a purchase, allowing for optimized funnel strategies. AI’s ability to track and predict customer behavior can help create more fluid and effective marketing campaigns across multiple platforms.

9. Data-Driven Insights and A/B Testing

AI can streamline A/B testing by automating the process and providing instant insights. It can test multiple variations of content, ads, or landing pages, quickly identifying what works best and adapting marketing strategies in real time. This allows marketers to optimize their campaigns faster and more effectively.

10. Ethical Marketing and Privacy

As AI collects and processes vast amounts of customer data, privacy concerns will become more prominent. Marketers will need to use AI responsibly, ensuring transparency and ethical data use. AI can also help companies manage data security and comply with regulations like GDPR by automating compliance processes.

11. Emotional AI and Neuromarketing

In the future, AI might tap into emotional marketing by analyzing facial expressions, voice tones, or even biometric data to understand consumers’ emotional responses to content. This could help brands create emotionally resonant campaigns that align with their audience’s psychological triggers.

12. AI for Influencer Marketing

AI can analyze vast amounts of social media data to identify the most effective influencers for a brand. By tracking engagement metrics, follower growth, and sentiment around influencers, AI can predict which partnerships will deliver the best ROI, automating much of the research process involved in influencer marketing.

In sum, AI will be used to enhance creativity, precision, and efficiency in marketing and communication. It will handle the heavy lifting of data analysis and repetitive tasks, freeing marketers to focus on strategy, innovation, and building authentic connections with their audiences. The challenge will be balancing AI automation with the human touch, ensuring that marketing remains personal, ethical, and emotionally resonant.”

I interviewed the TA of my global media systems class and an older student studying the same major through the following Google survey:

https://docs.google.com/forms/d/e/1FAIpQLSes0aWYxjm0X-432r_zy6c_Iyddk1WMX2Tid7Esz1hvs9nWEw/viewform

And these were the responses I got:

https://docs.google.com/forms/d/1Y9ESM4veI0mzwFyCT3weJnBvoh6FsMzdoXD23zQ2I7s/edit#responses

(shared with you doctor)

Reflection:

Based on the responses I received, I am surprised to discover that AI use in my major is more prominent than I would have thought. According to both responses, AI is widely used to help students understand the curriculum and apply what they have learned more easily. However, when I was creating the form, I expected to receive responses indicating that courses encourage more creativity and try to avoid the use of AI. Both respondents view AI as a growing necessity in the field, but at the same time, they do not see it as a threat to the future of jobs in the field. This made me realize that it is true that AI has been taking over many jobs by accomplishing tasks faster than humans which makes it more convenient, but it could never replace real human creativity and innovation. AI can only produce based on the data that it is fed; it can’t create. Moreover, although both respondents didn’t perceive AI as a dangerous aspect for job opportunities, they are aware of the ethical implications. It is true that AI is making everything more convenient, but I learned in another course that there is a huge downside to this, which is the reduction of privacy and data security each day. The fact that both of them acknowledged the dangers of this evolution honestly made me a little bit worried about how differently marketing and communications professions will be viewed in the future.